Information We Collect
When you interact with Purelita, we may collect the following types of personal information:
- Contact Information: Your name, phone number, and WhatsApp number when you place an order or contact us.
- Delivery Information: Your delivery address, city, and postal code to fulfil your order.
- Order Details: Products ordered, quantities, and payment method (COD, Direct Bank Transfer, JazzCash).
- Device & Usage Data: Browser type, IP address, pages visited, and time spent on our website via analytics cookies.
- Communications: Messages sent via WhatsApp or email when you contact our support team.
How We Use Your Data
We use your personal information solely to operate our business and provide you with the best experience:
- Process and confirm your orders via WhatsApp or our website
- Coordinate delivery through our courier partners across Pakistan
- Send order updates, tracking information, and delivery confirmations
- Respond to your queries and provide customer support
- Improve our website and product offerings based on usage patterns
- Send promotional messages only with your explicit consent
We will never sell, rent, or trade your personal information to third parties for their own marketing purposes.
Order & Delivery Data
When you place an order with Purelita, we share necessary information with our logistics and courier partners to ensure successful delivery. This includes:
- Your full name and delivery address
- Your phone number for delivery coordination
- Order details (product, quantity, COD amount if applicable)
This data is shared only for the purpose of fulfilling your order and is not retained by courier partners beyond the delivery period.
WhatsApp & Messaging
Purelita primarily processes orders via WhatsApp. When you message us:
- Your WhatsApp messages are visible to our team to process your order
- WhatsApp's own privacy policy governs the messaging platform itself
- We do not share your WhatsApp number with third parties other than for order delivery
- You may opt out of promotional messages at any time by replying "STOP"
We treat all WhatsApp communications with the same level of confidentiality as other personal data.
Data Sharing
We only share your data with trusted third parties in the following limited circumstances:
- Courier Partners: For delivery of your order (TCS, Leopards, or similar)
- Payment Processors: Direct Bank Transfer and JazzCash for digital payments
- Website Analytics: Anonymous usage data via Google Analytics
- Legal Requirements: If required by law, court order, or government authority
We do not sell, rent, or trade your personal information to any third party for commercial or marketing purposes.
Cookies & Tracking
Our website uses cookies and similar technologies to improve your browsing experience. Here is a breakdown of what we use:
| Cookie Type | Purpose | Duration |
|---|---|---|
| Essential | Shopping cart, session management | Session |
| Analytics | Understanding traffic and usage patterns | 2 years |
| Preference | Remembering dismissed popups and widgets | 30 days |
You can control cookies through your browser settings. Disabling essential cookies may affect website functionality.
Your Rights
You have the following rights regarding your personal data:
To exercise any of these rights, contact us via WhatsApp at +92 345 440 0201 or email at [email protected].
Data Security
We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure:
- HTTPS encryption for all website data transmission
- Restricted access to personal data — only authorised Purelita team members
- Secure WhatsApp Business account protected by two-factor authentication
- Regular security reviews of our systems and processes
No method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
Children's Privacy
Purelita's products and services are intended for individuals aged 13 and above. We do not knowingly collect personal information from children under the age of 13. If you believe a child has provided us with personal information, please contact us immediately and we will delete that information from our records.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your data, please reach out to us: